Marketing Underutilized Plant Species for the Benefit of the Poor: A Conceptual Framework

Marketing Underutilized Plant Species for the Poor

Collective Action and Marketing of Underutilized Plant Species: The Case of Minor Millets in Kolli Hills, Tamil Nadu, India

Minor millets are examples of underutilized plant species, being locally important but rarely traded internationally with an unexploited economic potential. In the Kolli hills of Tamil Nadu, India, a genetically diverse pool of minor millet varieties are grown by the tribal farming communities to meet their subsistence food needs. Most of these minor crops were not traded outside the farming co...

Develop a conceptual framework for social commerce in the sports industry

The purpose of this study was to designing a social business framework in the sports industry. The research method was qualitative with a systematic exploratory approach (content analysis). Selected. Statistical population of the research included two sections of human resources (managers and consultants of sports businesses, professors and experts in sports marketing and social media) and info...

The Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

Building a Comprehensive Conceptual Framework for Power Systems Resilience Metrics

Recently, the frequency and severity of natural and man-made disasters (extreme events), which have a high-impact low-frequency (HILF) property, are increased. These disasters can lead to extensive outages, damages, and costs in electric power systems. A power system must be built with “resilience” against disasters, which means its ability to withstand disasters efficiently while ensuring the ...